Choosing Blog Software For Ad Income
Net-based Income-generation Course 4, Lesson 5
Shastri JC Philip is an acknowledged Guru in numerous fields of studies, and has a worldwide following. Join the mailing-list today itself so as to be the first to get his free courses.
Whether one should go for a conventional website or the modern blog setup for one’s income generation site is a recurring question. My unwavering answer is: opt for the blog software unless you have a compelling reason to opt for the conventional website setup. Here is the reason:
Why Prefer Blog Software: Blogs were invented for writing personal journals, but the format has become so popular that thousands of people around the world have developed new and highly refined blog softwares that are totally free. These programs offer numerous advanced facilities, user-support from the developer and user-community and also numerous add ons.
What Are Add-ons: Most blog softwares are very versatile. However, the programmers realize that given an opportunity, others can add to the functionality. Thus most blog software offer a facility for "plugins" which are software developed by others and which can be "plugged in" to the original software. These add-ons or plugins are easy to add, and offer numerous facilities.
Which Blog Software: Several free software are available, but I would strongly recommend WordPress because if the ease of installation, ease of use, and the unbelievable range of plugins available totally free. What is more, thousands of free themes are available which means that you can almost always find a theme that suits your purpose.
Which Version of WorPerfect: Each new version of WordPerfect comes with added facilities but the installation remains easy. What is more, even the webmasters control-panel is easy, and has been becoming easier and more user friendly with newer versions. So go for the latest version and download it from www.WordPress.org
Which Add-ons (Plugins) To Use: There are thousands of plugins, and it is better for you to choose them after you have some experience with the blog first. Needs vary and so do the plugins. The WordPress site maintains a good list of plugins.
Which Theme: There are thousands of themes and you can locate them either by going to the WordPress site or through a net-search. However, I wish to sound two notes of caution. First, do not go for the more flashy type of themes because they are slow to load and divert the attention to themselves from the product itself. Second, prefer a normal three-column theme because ads when displayed on both sides give maximum exposure and maximum click-through.
Persist: Please remember that persisting with two to three selected blogs is the key. While you might see click-through from the start, it takes a little time to grow. It takes 12 to 26 months on a well-executed blog for ad-income to cross the satisfactory barrier. Count this time as essential investment. Give another 12 months for it to attain a level that can be called exciting.
Persist and you will surely win!
Launching Your Income-generating Website!
Net-based Income-generation Course 4, Lesson 4
One you thoroughly research and find out what kind of topics bringin the best advertisement reveneue, you should pick up one to five of the topics and establish one or more websites on these topics. At times a single website might be enough, but at times you might have to opt for more than one website.
How Many Topics: At time several income-generating topics of your interest might be so closely related that you can put them all onto one website. For example, a website related to "Indian Tours" or "Indian Tourist Places" can accommodate several topics such as touring india, historical places in India, Indian monuments, culture, customs, festivals etc.
If the cluster of subjects that you have identified for your income-generating website is related with each other in this manner, it is better to establish a single website to cover them all. It is always easier to manage fewer websites. Also, this will ensure that the site will have plenty of articles — which is essential for attracting customers, which in turn translates into ad income. However, if the topics that you finally select are totally different such as India Tour and Western Classical Music, obviously, you will have to establish separate websites for them.
Normal Website or Blog: Normal websites are good for static sites where information, once posted, does not change. This would include company websites, and websites dealing with a collection of articles. However, for income-generation we would strongly urge you to establish a blog.
Originally blogs were developed as software that helps an author to quickly update what he writes. This software was used mainly to establish net-based personal diaries. However, the concept has evolved fast and today blog software is a powerful piece of code using which you can quickly establish an attractive website that can be updated fast.
When To Start: You should never be in a hurry to start the site as long as your research is not completed, lest you end up establishing something that has no market potential. However, once the research is over, and once you are sure of what direction you should take, you should not wait for even a day. You should immediatly book a domain that truely reflects the purpose of the domain and launch the site.
Do not make the mistake of booking a domain myhobbies.com for a site devoted to India Travel and do not book a domain medicalhelp.com for a site devoted to the ABC of Mathematics.
Domains and webspace are not very expensive these days, and if you look around you will find a good provder easily. Register a domain, get some space, and launch into your site. Persist, and you will see money coming in slowly but steadily. If you keep working the number of readers will keep increasing, and with that will increase the quantum of advertisement income.
Optimized Topic For Ad Income
Net-based Income-generation Course 4, Lesson 3
Income derived from advertisement on a well-planned and well maintained site is one of the best methods for obtaining internet-based income. Tens of thousands of companies are willing to advertise on your website and some of them such as Google accumulate tens of thousands of ads and display only what is most appropriate for your website.
Since Google tries to match the conent of your website with the best possible advertisements through spidering and evaluating your website, it is wise to start your site or sites on those subjects that bring in top reveneues.
You must realize that just as different businesses bring in different levels of income, advertisements about them also bring in different amounts of revenue. Some will give you only 0.1 cent per click while others might give you $1 per click. Obviously, the second type of ad is preferrable on one’s site. A single click on the second one would produce what only one thousand clicks on the first one would bring you. The actual difference might even even more than this.
How To Maximize Revenue: If you have expertise in more than one subject, which everyone has whether they realize it or not, then you should choose the one which would bring you greater revenue. In fact, you should begin with sujects that are supposed to bring in good revenue, and then check whether you can manage one of them.
How To Find Subjects: There are numerous articles on the internet that will guide you about how to find the most expensive ad-words. So once you get interested in net-income through ads, the next thing you need to do is to locate the most paying words. Education, medicine, health, real estate, forex etc are some areas that are always in demand. But demand is not restricted to them, so do your search.
How To Narrow Down The subjects: Once you find the broad subects in which you are interested, go to https://adwords.google.com/select/KeywordToolExternal and check to see the frequency with which the given words are used for search on the net.
For example, I love to write about India. So I searched for the word "India" on the above page, and found that the word was searched 11,100,000 times on Google last month. What is more, this page also shows numerous India-related words, all of which were searched hundreds of thousands of time via Google just the last month. Thus for an Indophile, establishing a blog on India is a great idea.
You need to select your subjects in this mannter. Give it a try right now as an exercise, even if the actual work you plan to do is far in future. This exercise will teach you a thing or two.
What Next: By this time you will have a reasonably good idea of the general area/s in which you can blog successfully. (For income I strongly favour growing blogs over static websites). But it is not yet time to launch your blog. You first need to study the competition carefully and find your niche. There is no use launching another site if 1000 other outstanding sites are already there, for you will find it impossible to beat them for the top positions.
Within the subject area/s of your interest you need to locate those niches that are left untouched. Believe me, there are hundreds of such areas in every major subject. The moment you start blogging in those areas, you will get a good start in search engines with little competition.
Once you reach this stage, you are ready to launch your site. Persist and success will be yours.
Which Internet Ad For Income
Net-based Income-generation Course 4, Lesson 2
Shastri JC Philip is an acknowledged Guru in numerous fields of studies, and has a worldwide following. Join the mailing-list today itself so as to be the first to get his free courses.
It is well-known that hundres of thousands of web-masters get a decent income from advertisement on their websites. Of these, tens of thousands of earn unbelievably huge amounts of income.
There are tens of thousands of ad companies from which you can choose ads for your website. The question for a new net enterprenuer is, which advertisement company should he try first. Without any hesitation I would say, try Google Ad Sense. Not only should Ad Sense be the first that you should try, but it should also be the only one if you have only once choice. The reasons are given below.
What is Ad Sense: the advertisement program of Google is usually known as ad sense. They have taken orders from hundreds of thousands of companies to displaye their ads on internet. These compaines pay Google for the number of clicks that these ads generate, with the understanding that a click shows a customer who wishes to know about their product or services.
Google keeps a portion of this income to offset its establishment charges, and also as a small profit. The rest of it is passed to the customer and it becomes his ad-income.
How Does Google Do This: Google has a special spider that keeps visiting websites with their advertisement. This spider is different from their search-engine spider, and has been developed specially for ad-support. Based upon the assessment of the spider, Google matches the reader, his geographical position, and the content of the site to display the ad in which he is most likely to get interested in.
What is more, Google contiually wathes all clicks and creates statistical profiles so as to provide a continually increasing match. The aim is to maximize ad-clicks. This helps all the parties involved. The advertiser gets maximum response, the publisher and Google get maximum revenue.
While there are numerous ad-giving companies, nobody has a spider and matching system like that of Google. A few big companies have recently added spidering to their ad programs, but they are several years behind Google, which has the advantage of experience.
How Much Do They Make: Those who get adsense income are probably not allowed to disclose their income, so I am not going to take a risk to announce my income. Based upon the income of many people that I know, I would say that $10 a month to $100 a month is very common for non commercial and religious blogs. But $100 to $1000 is common for technical blogs that handle commercial items such as books, cameras, electronic goods, medical products and medical services. Many bloggers are known to earn more than $1000 per month from a single blog, and they are a highly successful group of enterprenuers.
Any Precautions: Yes, you should aim at a certain minimum traffic for your website. This is because only about 1 in hundred visitors click and advertisement. Thus if 10 clicks are needed a day for making some money on our blog (the click-payment amount varies from topic to topic) then you should aim to have 1000 to 1500 visitors a day on your website or blog.
Whatever the type of your website, the click-income is directly proportional to the number of visitors and the pages they scan. Thus you should try to increase both of them to optimum levels.
Conclusion: choose Google as your provider if this is your first provider or the only provider. Nobody matches ads with customer they way Google does. However, even the best program can fail. So do add ads from other compaines after you start working with Google ad senes.
What Is Internet Ad Income
Net-based Income-generation Course 4, Lesson 1
Shastri JC Philip is an acknowledged Guru in numerous fields of studies, and has a worldwide following. Join the mailing-list today itself so as to be the first to get his free courses.
The internet is a source of income for hundreds of thousands of people, and you can be the next person. Advertisement-income, or ad income, is one of the easiest methods for such income.
The Philosophy Of Ads: Ad income is based upon the fact that people surf the net for getting information, and that if such information is provided through advertisements, people are likely to click on the advertisement. Of course, the information that people are looking for and the advertisements that they see on a given site should be of the same category.
Right from the time the net became popular, business hourses started placing banner and text ads on websites to which they had access. However, companies like Google were the ones to realize that advertisement can be taken to a higher level where ads matched with the need of the surfers would result in higher business for the advertisers, and greater income for Google which would coordinate it, and the publishers who publish these ads on their websites.
Why Advertisers Choose The Net: Advertisers spend millions on hoardings, print media and the visual media. However, there is no guarantee that people interested in the advertisement are watching these. Also, these tend to be very expensive. Yet, these ads give good results.
If viewer-theme unmatched ads bring so much revenue, advertisers reason that, viwer-adtheme matched ads on the net can bring greater revenue for them. Such matching is possible, and has been amply demonstrated by Google ads where their spider examines the conent of the websit and matches it with the ads shown. What is more, the ads are also matched for the geographical location of the net user. Google keeps analyzing these factors to reach the optimum ad clicks, resulting in profit to all the parties involved — the adversiser, the ad-publisher, Google, and also the person who clicks on the ads.
How To Maximize Ad Revenue: If people come to your site looking for a specific topic or topic-range, then matching this topic range with advertisements becomes easy. This means that a website with a focused theme is always likely to bring in more clicks and ad revenue.
For example, a website dedicatd to Natural Health is easy for the spider to categorize. People come to such websites either to gather information about Natural Healt and Natural Health Products, or to learn how to use these things for health. Obviously, both the types of visitors would be attracted to advertisements related to Natural Health as well as Natural Health Products. This will result in clicks, which companies like Google will analyze and will will then deliver ads with increased precision.
Thus to maximize ad revenue you should launch one or more websites or blogs with a reasonably sharp subject-focus. Also, the subject chosen should be one that has good ad-reveneue potential. Once you find your niche, stick to it. Eventually ad revenue will start rolling in.
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